~A digital-first campaign for the brand ‘Pravesh’ of Tata Steel conceptualised and executed by J. Walter Thompson Kolkata & Hungama Digital Services~

Mumbai, 9th August 2017: Tata Steel re-affirms its entry into the home solutions market by launching the new product line, Pravesh – steel doors with wooden finish, as a part of its  growth strategy in the B2C segment. To help it create a formidable presence in consumers’ minds, J. Walter Thompson Kolkata has come up with a unique digital-first campaign called #DoorsOfIndia. Coming from a strong insight ‘Every Door Has A Story’, this campaign is a real-time discovery of stories and untold facts of some of the most prominent doors around India. To partner in this initiative, J. Walter Thompson has brought on-board its network partner Hungama Digital Services (HDS), a leading full service digital agency with capabilities in digital ideation, production, social media and on-ground activation. The intra-network collaboration will make sure that this integrated idea leads to a whole lot of digital conversations around ‘doors’ per se and thereby enable ‘Pravesh doors’ to get positioned as the brand behind such conversations.

#DoorsOfIndia is a one-of-its-kind on-road journey that would be passing through the diaspora of Indian geography, dialects and cultural nuances curating stories of prominent doors. It would cover more than 30,000 Kms across 46 cities in 15 states over a period of 5 months. A unique discovery in true sense, this campaign would comprise of 6 explorers (travel bloggers) who will embark on the journey covering 6 different regions of India curating doors of various kinds — ornamental, historical, interesting, and more. These curated door stories will be published almost real-time on the dedicated microsite – www.doorsofindia.com along with social media amplification across Facebook, Twitter, Instagram and YouTube. This digital campaign is being supported by mainstream media as well including Print, OOH, BTL activations. The media outreach is being planned in such a way that the region of the ongoing journey gets exposed to the #DoorsOfIndia creatives and relates to the same.

Commenting on the initiative, Peeyush Gupta, Vice President-Steel (Marketing & Sales) at Tata Steel said; “The campaign will help us to tell the world the importance of doors in a home. The Doors of India campaign will help us to reach out to the people and open doors to more business in this category which has huge potential.”

Commenting on the creative concept, Tarun Rai, CEO, J Walter Thompson South Asia said; “The Doors of India campaign is an example of taking a strong concept and amplifying it across media – from on-ground to online. From activation and traditional media through to digital. I am very happy that two of the Thompson group companies’ J Walter Thompson and Hungama Digital Services are collaborating on this project to implement a challenging but exciting, 30,000 Kms Pravesh Doors journey through India.”

Credits:
Concept & Project Head: Surojit Sen (AVP & CSD – Digital, JWT)
Campaign Head: Carlton D’silva (CEO & CCO – Hungama Digital Services)
On-ground Lead: Deven Sagar (Hungama Digital Services)
Account Management (JWT): Tania Sinha (AVP & CSD)
Account Management (HDS): Surya Narayanan, Charu Sharma, Arup Dutta, Ebrahim Mandviwala
Creative Team (JWT): Partha Choudhary, Tandra Chakraborty, Suvrajit Kundu, Shubhrakanti Mandal, Sayasi Ghosh
Creative Team (HDS): Manesh Swamy, Paresh Jodhawat, Suraj Talaulikar, Ninad Shelar, Bharat Chauhan
Video and Sound (HDS): Sanjoy Biswas, Amit Nair, Hareendranath Mohan
Production House: Grey Scale Productions
Copy (HDS): Anamika George, Nerissa Moraes
Media (HDS): Jyotsana Pandey, Abhishek Roy
Social Media (HDS): Dipshika Ravi, Shreyas Deshmukh
Digital Team (JWT): Soham Sengupta, Sulakshana Goswami
Technology Team (HDS): Mandar Kamat, Tejashree Lad, Nitin Kalel, Tarun Sisodia, Nikhil Khandelwal, Santosh Mandavkar, Siddhesh Abhale, Prachit Bhandari
Analytics (HDS): Meghana Kelkar, Naman Ahluwalia, Rudolph Pereira

Following are some of the video links:
Main Launch Concept: https://www.youtube.com/watch?v=WJ2oz5yet0A
Doorway to Heaven at Tiruchirapalli: https://www.youtube.com/watch?v=HGyoDbOQEKU
Door of Diversities at Patna Museum: https://www.youtube.com/watch?v=b9rDr1DSKwE

Social Media URLs:
facebook.com/TataPravesh
twitter.com/TataPravesh
instagram.com/TataPravesh

About J. Walter Thompson India:
J. Walter Thompson India, the leading integrated communications company, specializing in Advertising, Digital, Activation, Public Relations, Direct Marketing, Design, Social and Rural Communications. It operates through offices in six cities and partners India’s best and most admired blue chip clients including Aditya Birla Group, Airtel, Diageo, Exide, Ford, Godrej, GSK Consumer Healthcare, Hindustan Unilever, Hero Moto Corp, ITC, Kellogg’s, Nestle, Nokia, PepsiCo, UB and among others.

J. Walter Thompson India has won accolades across national and international award shows, making it the most awarded agency at Goafest, Cannes, Clio and Spikes Asia in the past.

About Pravesh
Tata Steel’s history of offering innovative product solutions at affordable prices now has a new chapter with the introduction of ‘Pravesh Doors’ – steel doors with the elegance of wood. This latest addition to the Company’s brand portfolio is yet another endeavour to provide value-added steel solutions to individual house builders in semi-urban and rural markets.

Combining the strength of steel and the beauty of wood, Pravesh Doors offer complete peace of mind to its users in terms of price, quality, durability and security. The doors are manufactured from high grade steel using state-of-the-art technology to ensure supreme resistance to fire and other hazards commonly experienced in the case of wooden doors. Factory-engineered to perfection, every product is uniform in quality and finish; the texture resembles that of real wood. Easy and quick installation process further adds to the popularity of Pravesh Doors. It offers complete happiness to consumers.

MUMBAI, INDIA, June 9, 2017 – Hungama Digital Services (HDS), one of India’s leading full-service digital advertising and promotion marketing agencies, bagged an elephant for its campaign #MyDaughterWill at the 4th edition of the Kyoorius Creative Awards 2017.
Presented by Colors and powered by The Times of India, the awards night was held at DOME@NSCI, in Mumbai on June 2nd.
The campaign, conceptualised by JWT India, and brought to life on digital by Hungama Digital Services, won the Colors Award for Social Impact in the category ‘Advertising and Marketing Communications – Not for Profit.’

The campaign spearheaded by Haiyya, an NGO that believes in the power of people, rolled out this initiative to bring about a social change. The digital campaign focuses on giving daughters the same rights, as sons, to perform a parent’s last rites.
Watch the campaign video here: https://youtu.be/JRct2QeE0R0

Commenting on the win, HDS’ CEO & CCO, Carlton D’Silva said, “You know you are doing something right when you win accolades for doing something good. The campaign aims at breaking the age-old myth prevalent in Indian society that daughters cannot light their parent’s funeral pyre. The campaign was conceptualised by JWT Mumbai and our task was to bring it alive on the digital platform, engage in a debate and garner a substantial share of voice behind the truth. The campaign has been quite a success with people reaching out to us through social media to enable them to promote the cause in their own way. We are glad to have won in a category that holds true for the purpose behind the campaign and Kyoorius being a platform that acknowledges and honours the best of the creativity, it certainly motivates us to do better with every win.”

Aprajita Pandey, Founding Director of Haiyya said, “Women have been fighting their battles across all religion and sects, either by questioning the status quo or at times by negotiating and carving their own spaces. There are many boundaries broken and many more to be broken to secure a dignified, equal and safe place in our society. #MyDaughterWill was ideated to bring an unsaid and unquestioned ritual at the forefront. Being a grassroots campaigning organization that mainly works with women and youth, Haiyya believes in listening to the community to bring out stories that can drive action. People will be motivated to act only when they connect and experience the problem.”

“Gender discrimination is not always obvious. Sometimes it crops up in the unlikeliest places and times. For instance, among Hindus, only a son, not a daughter is supposed to perform the last rites of a parent. J Walter Thompson’s campaign ‘My Daughter Will’ aims to make it as commonplace for a daughter to perform the last rites as it is for a daughter. We did this by creating a website in which we shared touching, real stories of daughters who were either prevented from or questioned when they wanted to perform the last rites. These stories ignited many more. The website also had a sample will that parents could replicate to ensure that nobody would prevent their daughter from performing the last rites. The campaign has touched an emotional chord in people and support for it on the website has already crossed the 5,50,000 mark,” quoted Nandita Chalam, Senior VP & ECD, J Walter Thompson.

Along with the #MyDaughterWill campaign, one more of HDS’ campaign titled ‘The Pawsome Pedigree Programme’ is an ‘in-book winner’ and a recipient of a Baby Elephant. The campaign features in ‘Use of Direct Media’ category.
Watch the campaign video here: https://www.youtube.com/watch?v=HEabacNqp9s

About Hungama Digital Services
Hungama Digital Services (HDS), one of India’s leading full-service digital advertising and promotion marketing agencies, is part of the WPP Worldwide group with 51% stake by JWT Singapore. We offer a gamut of digital solutions ranging from creative and promo marketing services, viral marketing campaigns, social media and mobile marketing to applications, websites and video services.
Our clients include number of Fortune 500 companies across different industries and verticals. Over the years, we have launched over thousands of mobile and digital campaigns for more than hundred brands globally like Mahindra, Unilever, Microsoft, Intel, Tata Sky and Godrej, among others.

Media Contact:
Priyanka Potdukhe, Corporate Communications
Hungama Digital Services
+91-887 975 8814
priyanka.potdukhe@hungamadigitalservices.com

Or

Stay in touch:
Twitter – @HDSdigital
LinkedIn – Hungama Digital Services
Facebook – @HungamaDigitalServices

Godrej & Boyce, the holding company of Godrej Group recently commemorated the Birth Centenary of Mr. Naval Godrej. Hungama Digital Services (HDS) is delighted to be associated with Godrej to extend the centenary celebrations onto digital platforms.

Naval Pirojsha Godrej (1916-1990), fondly known as Naoroji, was born on 3^rd December 1916. The youngest son of Pirojsha Burjorji Godrej, Naval was instrumental in building Godrej as we know it – a company and a brand that has earned the trust and patronage of millions of Indians across generations.

Based on the brief, HDS charted out a list of digital activities to maximize the digital
reach of an event that was otherwise restricted to one location. Some of the notable activities conducted include –

– Live streaming of the internal commemorative function on the 3rd of December to all Godrej employees, along with live Twitter and Facebook coverage of the same.

– Launch of http://www.naval100.com/ – an effort to chronicle Naval’s life through available archival material and ongoing interviews with his contemporaries.

– Launch of a Facebook page ( https://www.facebook.com/navalgodrej ) and a Twitter handle (@NavalGodrej) that led the social media effort of the Centenary Celebrations (and continues to do so) with interesting information, trivia, videos and interviews.

– Wikipedia page creation that shares complete details of Naval’s formative years as well as his significant contributions (en.wikipedia.org/wiki/Naval_Godrej).

Speaking about the event, Carlton D’Silva, CEO and CCO, HDS said, “The digital platform which was earlier seen as a second-line medium is now at par with mainline, if not a step ahead. More and more clients are opting to webcast and share live event updates – far exceeding traditional media’s reach. It is an honour and a privilege to be associated with an event that marks a historic milestone for a company that is so omnipresent and so closely intertwined with the social fabric of India. It also proved to be an enlightening experience for the team, for in the process we went beyond the brief and imbibed the learnings from Mr. Naval Godrej’s life – a simple, unassuming man whose innovative ideas ‘met the future’.”

Encouraged by the response of his colleagues from across the company, Mr. Indrapal Singh (Management Advisor, Godrej) said, “One of the key ideas we wanted to execute for this event was the live screening across all our regional offices pan India. Thanks to Hungama Digital Services for suggesting the live webcast option as well as for helping us with the flawless transmission of the event in HD. Going by our learning from Mr. Naval Godrej’s life – of evolving constantly and staying abreast of the changing times, we brought in new-age digital formats to make our ideas meet the future.”

About Godrej & Boyce:
Godrej & Boyce, the holding company of the Godrej group operates across 14 diverse businesses, began its journey in 1897. The company started with the manufacturing of high quality locks and diversified into several businesses under Consumer Goods, Office and Industrial Products & Services, Infrastructure & Real estate etc. Headquartered in Mumbai, Godrej & Boyce specialises and is a market leader in Appliances, Furniture & Interiors, Security Solutions, Locking Solutions, AV solutions, Vending, Material Handling, Industrial Logistics, Aerospace, Nuclear Power, Defense, Toolings solutions for Auto industry, Process Equipment, Power Infrastructure, Real Estate, Green Building Consulting. Godrej is one of India’s most trusted brands serving over 1.1bn customers worldwide, every day.

Yet another feather in HDS’ cap with promotional campaigns for Godrej & Boyce, Godrej Consumer Products and Godrej Security Solutions

MUMBAI, INDIA, October 17, 2016 – Hungama Digital Services (HDS), one of India’s leading full-service digital advertising and promotion marketing agencies and a part of WPP worldwide group, won a Bronze dragon and 2 Black Dragon certificates in 2016 PMAA DRAGONS OF ASIA Awards. The awards ceremony, second edition of “Secrets of the Dragon Masters,” was held in KL on October 7, 2016.

Winning HDS a Bronze Dragon in the ‘Best social media or word of mouth campaign’ category was the ‘Myth-O-Logic’ campaign for Godrej Security Solutions. This category awarded the campaign which demonstrated the best use of any Social Media delivery platform, such as: Facebook, Twitter, Instagram, Tumblr, Weibo, WeChat, Shazam, Snapchat, WhatsApp & Viral Campaigns etc., as well as the Word of Mouth discipline, as the primary mechanic in the marketing of a product or service, to target audiences.

HDS also won 2 Black Dragon Certificates in ‘Best Brand Building and/or Awareness Campaign’ category for Godrej & Boyce Corporate Film and ‘Best Mobile Marketing Campaign’ category for Godrej Darling App developed for Godrej Consumer Products.

“We are delighted to receive PMAA Dragons of Asia award consecutively for over a decade. It is a true reflection of our commitment to deliver award winning campaigns year-on-year,” says HDS CEO & CCO, Carlton D’Silva. Winning across categories like social media/word of mouth, brand building and/or awareness, mobile marketing showcases the compelling diversity we bring to the table for our clients. Since 2000, the PMAA Dragons of Asia are well-known in the industry for recognising the very best in results-driven marketing communications, by agencies and clients, across all countries in Asia, and we are grateful to them for celebrating our creativity and ingenuity.“