Yet another feather in HDS’ cap with promotional campaigns for Godrej & Boyce, Godrej Consumer Products and Godrej Security Solutions
MUMBAI, INDIA, October 17, 2016 – Hungama Digital Services (HDS), one of India’s leading full-service digital advertising and promotion marketing agencies and a part of WPP worldwide group, won a Bronze dragon and 2 Black Dragon certificates in 2016 PMAA DRAGONS OF ASIA Awards. The awards ceremony, second edition of “Secrets of the Dragon Masters,” was held in KL on October 7, 2016.
Winning HDS a Bronze Dragon in the ‘Best social media or word of mouth campaign’ category was the ‘Myth-O-Logic’ campaign for Godrej Security Solutions. This category awarded the campaign which demonstrated the best use of any Social Media delivery platform, such as: Facebook, Twitter, Instagram, Tumblr, Weibo, WeChat, Shazam, Snapchat, WhatsApp & Viral Campaigns etc., as well as the Word of Mouth discipline, as the primary mechanic in the marketing of a product or service, to target audiences.
HDS also won 2 Black Dragon Certificates in ‘Best Brand Building and/or Awareness Campaign’ category for Godrej & Boyce Corporate Film and ‘Best Mobile Marketing Campaign’ category for Godrej Darling App developed for Godrej Consumer Products.
“We are delighted to receive PMAA Dragons of Asia award consecutively for over a decade. It is a true reflection of our commitment to deliver award winning campaigns year-on-year,” says HDS CEO & CCO, Carlton D’Silva. Winning across categories like social media/word of mouth, brand building and/or awareness, mobile marketing showcases the compelling diversity we bring to the table for our clients. Since 2000, the PMAA Dragons of Asia are well-known in the industry for recognising the very best in results-driven marketing communications, by agencies and clients, across all countries in Asia, and we are grateful to them for celebrating our creativity and ingenuity.“