HDS bags a Silver for the Mahindra LYLF App and a Bronze for the Artist Aloud App at The Abby Awards 2017
MUMBAI, INDIA, April 12, 2017 – Hungama Digital Services (HDS), one of India’s leading full-service digital marketing agencies, is delighted to announce the win of two prestigious Abby Awards in the Mobile App category at Goafest 2017. The 12th edition of Goafest, an initiative of Advertising Agencies Association of India (AAAI) and The Advertising Club, was hosted in North Goa from 6th to 8th April with an awards night on each of the days.
Taking the silver metal was the Mahindra’s ‘Live Young Live Free’ App and the bronze went to the ‘Artist Aloud’ App. The LYLF App serves as the perfect travel companion for the ‘now’ road trippers while the Artist Aloud app is India’s first interactive platform that connects artists, fans and producers.
Commenting on the win, HDS’ CEO & CCO, Carlton D’Silva said, “It’s always a proud moment to win at the biggest and the most prestigious advertising award show in the country. We are delighted to win in the mobile category as mobile-first happens to be our mantra and winning in this category is a testament to our abilities in this department. As we move into the next phase of digital marketing, applications will become the primary communication face for most brands. We strive to help our clients leverage this medium innovatively for effective marketing campaigns.”
Vivek Nayer, Chief Marketing Officer – Auto Division at Mahindra & Mahindra expressed, “As market leaders in SUVs, our Customer Value Proposition is based on what our Products enable – an outdoorsy lifestyle involving weekend getaways & road trips. This award gives us tremendous satisfaction as it validates our strong focus on first inspiring & then enabling this aspirational lifestyle for our customers & fans. The ‘Live Young, Live Free road trip app’ has lived up to its legacy arising from the ‘Live Young, Live Free’ ad film as it is a comprehensive & interactive app which helps road trip lovers plan, create & share their road trips. It leverages a key consumer trend of the growing number of road trippers in India & the consequent increase in the sharing of such experiences through social media. What makes this recognition more special is the fact that this award is in the very competitive new age mobile apps category”
Vice President, Artist Aloud (Hungama Digital Media Entertainment Pvt. Ltd.), Soumini Sridhara Paul said, “We feel extremely proud to have won an award at one of the most prestigious awards in the country for the first ever App we have built for Artist Aloud which took a great amount of effort to put together. Having won the award for best design and now for development, we truly feel we have arrived.
HDS has done a brilliant job with the development bringing alive our vision for the platform which allows anyone to showcase their talent using technology and do so much more.”