Mahindra Quanta was a successful launch, being India’s first compact SUV. To promote not only the car but also the weekend proposition we needed to devise an engaging activation at the Auto Expo.
Using a football as the AR marker, users were given the challenge of kicking the football into the last row of the Quanta, which also serves as the ample boot space.
Users had to score as many goals as possible within the time given. Lucky winners were gratified on the spot.
The campaign received over 1,50,000 participants over the week, which enhanced the brand proposition and built strong brand recall amongst participants and spectators.