The leading digital agency has been selected, following a multi-agency pitch, to manage company’s digital channels.
MUMBAI, INDIA, December 8, 2016 – Hungama Digital Services (HDS), one of India’s leading full-service digital advertising and promotion marketing agencies and a part of WPP worldwide group, announced today that it will leverage the communication for TATA Steel Corporate across all its digital channels.
HDS has been selected following a multi-agency pitch as the Digital AOR (Agency on Record) due to its strong digital and creative acumen. TATA Steel Corporate is gearing up to make all their digital platforms – website, mobile application, and social media- more robust and engaging in order to achieve an upswing in brand interactions and overall reach.
Commenting on the win Carlton D’Silva, CEO and CCO, Hungama Digital Services states, “TATA Steel Corporate giving us the mandate to assist them in this digital journey is a great responsibility as well as a huge moment of pride for the entire HDS family. To be associated with the world’s second-most geographically-diversified steel producer, operating in 26 countries and having a commercial presence in over 50 countries, in itself is an immense learning opportunity for us and we are all-set to deliver clutter breaking ideas with progressive communication.”
About TATA Steel
Tata Steel Group stands among the top global steel companies with an annual crude steel capacity of 28 million tonnes per annum (MnTPA) and a turnover of US $17.69 billion in FY16. It is the world’s second-most geographically-diversified steel producer, with operations in 26 countries and commercial presence in over 50 countries. Established in 1907, the Group’s vision is to be the world steel industry benchmark in “Value Creation” and “Corporate Citizenship” through the excellence of its people, approach and overall conduct. Underpinning this vision is a performance culture committed to aspiration targets, safety and social responsibility, continuous improvement, openness and transparency. Having bagged the Deming Application Prize and Deming Grand Prize for continuous improvement in 2008 and 2012 respectively, Tata Steel has now been recognised as the global ‘Industry Leader’ in ‘Steel category’ by Dow Jones Sustainability Index. Besides being one of ‘worldsteel’s’ Climate Action members, it has also been awarded the CII ITC Sustainability Prize, the ‘Best-in-class Manufacturing’ by TIME Award, the Prime Minister’s Trophy for the best performing integrated steel plant, among several others.
About Hungama Digital Services
Hungama Digital Services (HDS), one of India’s leading full-service digital advertising and promotion marketing agencies, is part of the WPP Worldwide group with 51% stake by JWT Singapore. We offer a gamut of digital solutions ranging from creative and promo marketing services, viral marketing campaigns, social media and mobile marketing to applications, websites and video services.
Our clients include a number of Fortune 500 companies across different industries and verticals. Over the years, we have launched over thousands of mobile and digital campaigns for more than hundred brands globally like Mahindra, Unilever, Microsoft, Intel, Tata Sky and Godrej, among others.
Priyanka Potdukhe, Corporate Communications
Hungama Digital Services
+91-887 975 8814